Just because someone saw a positive impact after
Making a change doesn’t mean things will play out the same way for you. It’s better to test it on your website. 2. Justify resource allocation Rolling out SEO changes can absorb a lot of time and resources. If that change doesn’t have the desired effect, it’s a waste of energy. Testing tells you whether something is likely to have a positive impact in less time using fewer resources. 3. Be data-driven, not opinion-driven Everyone has an opinion on what does and doesn’t work in SEO. Often the quickest way to settle disputes is to test them. Fail to do this, and the person with the loudest voice tends to dictate direction—which isn’t always for the best.Make sure changes won’t backfire If there’s one thing worse than spending time and Anguilla Email List effort rolling out an SEO change that has no impact on SEO, it’s doing the same for something that negatively impacts SEO. By running an SEO test, you can limit any negative outcome to a small subset of pages. What types of SEO tests are there? There are three main types of SEO tests. 1. SEO serial testing (not recommended) Serial testing is where you change all of the pages on your website at once and observe the outcome. We wouldn’t recommend this for three reasons: If the change negatively affects SEO, it impacts all your pages—not just a few. It’s usually more time-consuming to make a sitewide change and even more time-consuming if you have to roll it back. It doesn’t account for seasonality or variables outside of your control.
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SEO time-based testing (not recommended) Time-based testing is where you make a change to one page and see how it performs. We don’t recommend this type of SEO testing because it’s unwise to assume causation with a sample size of one. 3. SEO A/B testing A/B testing (or split-testing) is where you change some pages but not others. You then compare how the changed pages fare against the unchanged pages. The group of unchanged pages is known as your control group, and the group of changed pages is known as the variant group. We recommend this type of SEO testing because: If the change negatively affects SEO, it impacts only a small subset of pages. It’s not as time-consuming as serial testing because you only have to make changes to a small subset of pages. It helps account for seasonality and variables outside of your control because these things affect both groups of pages.
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