Multichannel and little loyalty to the brand

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In this new context, therefore, the factors that influence the choice of the correct marketing and sales strategy (what is defined as a smarketing activity ) are multiple, depending on whether you want to address doctors, prescribers, pharmacists or patients. the final. This happens because each work team needs a certain type of information and to be involved in a different way. New Call-to-action The sales and marketing strategy towards doctors, specialists and prescribers Several strategies commonly implemented by pharmaceutical companies through medical representatives are experiencing declines in their performance.

About of doctors and prescribers say they have accepted dinner invitations or other gifts from pharmaceutical companies. However, changes in the regulatory landscape are hindering this practice and several portals have been opened in which all the "freebies" received by each doctor or prescriber from the pharmaceutical industries are recorded, thus generating greater skepticism among the final public. User distrust is growing (continues). Another very commonly web designs and development service used strategy is to offer free products , however this activity can be excessively expensive for the company or in any case not effective in the long term , as well as controversial. Industry studies have shown that this practice can lead to incorrect prescriptions due to the personal interests of doctors seeking to receive a greater number of products on trial.



A more advantageous method is certainly to use modern digital technologies to generate traction and interest in your product . How to do? There are many activities available to you, focus on the quality of the information you provide and the curiosity you manage to generate in your target. They themselves will be interested in what you do and will try to get in touch with you! This way you will not only be able to reduce sales and marketing costs, but you will also have the opportunity to start highly personalized conversations about the needs of your target audience.