Pick up the mattress

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Bedding brand Tuft & Needle shows you how to run an abandoned cart campaign without being too salesy. We send a three-part email campaign to shoppers who add items to their carts but leave without making a purchase. The first reminder email empathizes with our customers' feelings about the issue of "buying the right mattress." We understand that buying a mattress can be the worst, and we don't mind taking a few weeks to make a decision. But  Bermuda Email List first you must read ``12 Answers to Your Concerns When Buying a Mattress Online.'' 9-cart-abadonment-email1.webp The second email highlights the company's "value-for-money" mattresses and introduces its innovative mattress foam. Next, invite customers to another landing page that compares Tuft & Needle to other companies . 10-cart-abadonment-email2.png Finally, in a third email, Tuft & Needle assured customers that if they didn't


like their mattress during the first 100 nights, the company would pick up the mattress and refund the customer. Indeed, there isn't much more you can do to win back your customers. If a customer was "turned off" during the purchasing process, it's likely that they had some objections. However, if you address the objection and reassure the customer that the purchase is truly risk-free, that may be all it takes to get the customer back on track. Here are some things to keep in mind when offering discounts in abandoned cart emails. If you follow Tuft & Needles' example, don't offer a discount at this point, as it can quickly backfire. Your customers may discover these discount methods and abandon their carts on purpose. 6. Social media campaign What makes social media campaigns different from other campaigns is that they utilize social media platforms to reach their target audience. Similar to email marketing, social media allows you to communicate directly with the audience that follows your brand. But unlike email, messages on social media can spread quickly beyond your followers and





reach a large audience. (Note: Organic reach has been decreasing over the years, especially on Facebook and Instagram ) Additionally, social media allows you to amplify your message with paid advertising. To do this, you can leverage targeting based on a variety of factors, including location, age, and interests. Social media has many possibilities and is perfect for different goals, such as: increase traffic building a community Improve brand awareness increase profits Encourage user-generated content example Apple launched its Instagram account in 2017 with the #shotoniphone campaign. In this campaign (which is still ongoing), people are posting high-quality photos and videos taken with their iPhones. It's a great way to highlight key selling points of your product. Additionally, Apple is encouraging Instagram users to share photos taken with their iPhones using the same hashtag.