What makes people share

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The prize should be related to the idea of ​​the campaign – for example, if you are promoting a new collection, then the winner will receive a copy of these new products or even a shopping voucher on your website. Maintain focus on your brand during and after the contest is over. It's true, there are a lot of "occasional" users who will unfollow an account after a contest they entered has ended, so it's essential to post engaging content (especially before the contest ends) , to be able to convince as many followers as possible to stay in your community.


Last but not least, we recommend that you make the campaign visible on other channels , not just on Instagram. A campaign strategy that seamlessly integrates multiple channels will create more opportunities to achieve your originally proposed goals.In 2020 there are Phone Number Data approximately 4.5 billion people connected to the Internet, of which 3.5 billion people actively use social networks. On average, a user spends about 6 hours and 43 minutes on the Internet in a single day and 2 hours and 24 minutes on social networks sharing content, commenting and reacting to posts, according to the study " Digital 2020: Global Digital Overview" made by Data Reportal.



Content is relentless , but only some types of content are noticed by users and shared further on their own social media accounts .and what kind of content is likely to go viral are two of the topics we cover in this article . What does a day of social media content look like ? The amount of user-generated content in a single day is huge, and understanding why a user creates or shares content will help any marketer craft content that has the potential to be shared.