SERP features rather than the organic

mdh673558

Image 143 We noticed these changes before any chatter around the core update, and they pretty exclusively hit  listings. Below are the top 20 total keywords for the same client, and there’s only a difference of around 20 keywords lost from July to August. Organic Keywords Trend The impact on the People Also Ask feature seems strangely high. However, these are present for many query types, especially where HowTo or FAQ results would be ideal.

In case you were wondering how the impact differed DB to Data between desktop and mobile, here’s the same drop in SERP features on mobile and the corresponding total number of keywords in the top 20 (about 10 fewer in August): SERP Features Trend Organic Keywords Trend 1 Get the daily newsletter search marketers rely on. Business email address Get Search Engine Land in your inbox. See terms.



Could this demotion of rich results be because of Search Generative Experience? When the removal of HowTos from mobile happened last month, I was of the opinion that it was just a UX-focused update. But some SEOs thought this might be a way to make SGE more of a focus in Google’s SERPs. Well, Google confirmed this change is for UX purposes – and we can expect more simplification of Search results.