Introduce the purpose and commonly used methods

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In this article, we will of content marketing. giginc.co.jp og_img What is a white paper? A white paper is a document that summarizes your company's know-how and case studies for your target customers. Depending on the content, white papers can be used for a wide range of purposes, such as increasing company awareness and acquiring and nurturing potential customers. Another feature of a white paper is that once you create it, it can contribute to the continuous acquisition of potential customers. Workship has also released dozens of white papers , and has succeeded in acquiring more than three times as many prospective customers compared to nine months ago, when they started implementing the initiative.



An example of a white paper released by Workship Process of creating a white paper Of course, even if you create a white paper filled with only know-how, it will be difficult to continually acquire potential customers. It is important to take several steps and Special Data prepare properly to increase the effectiveness. From here, we will introduce the key points in preparing for creating a white paper. First, we will introduce an example of the steps from preparation to creation. Clarify the purpose of creating Select your target Identify issues that can be solved by your own services Create a flow for the entire document Create a structure for each page think of a title do design and writing Step 1. Clarify the purpose of the creation First, let's clarify the purpose of creating the white paper.





The content varies greatly depending on whether the purpose is to expand awareness or to acquire and develop potential customers. In addition, by categorizing objectives, it becomes easier to set goals for measures, and it is possible to have a common understanding of measures within the department. Step 2. Select your target Once the purpose is clear, select the target. Depending on who you want to deliver the material to, the information the reader wants to know and the vocabulary used in the material will change.