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To raise awareness of the brand, or prospecting to drive traffic to the website and generate purchases. Of course, considering social networks as part of a company's digital positioning strategy, just like advertisements, is a good thing, as long as they are not the only channel through which we are developing a strategy. Although generally as users we spend most of our time on our social networks, and we go from Facebook to Instagram and from Instagram to Twitter, the reality is that when we have doubts about something specific, we generally go to “San Google” to search for it. So, why not develop a strategy in which, in addition to providing valuable content for your potential client, it helps improve your web positioning? This was the beginning of the talk in which Edgar Higuerey (Account Executive) and his servant Lupita Pérez participated, representing Rock Content in the National Congress of Marketing Entrepreneurship and Digital Commerce, in Mexico, organized by the CEA Council, which is a ally of universities to promote the training of students through educational events.
Today, I can say that after my 5 years of experience working in Digital Marketing, I have noticed that great priority is given to the creation of content for social networks and the constant generation of ads, but many companies forget to create a web Telegram Number Data positioning strategy, so that it can favor being found by customers through Google. follow us on rock content linkedin page How the Facebook blackout affected businesses in Mexico Less than a year ago (on October 4, 2021), the well-known “Facebook Blackout” occurred. According to data from some media outlets , social networks such as Instagram, Facebook and WhatsApp were stopped for more than 5 hours. Although many users went to other social networks to continue interacting; This had an impact for companies.
According to data from the cybersecurity platform NetBlocks , the global fall caused Mexico a loss of 265 million pesos. In this way, we can say that during those more than 5 hours many Mexican companies lost sales, visibility, potential clients or their clients became frustrated because they did not find a direct response from another channel other than social. A strategy outside of social networks or ads I have already talked enough about creating web positioning strategies. But what strategy should companies implement to be found from other channels outside of social or ads? To answer this question, we can consider a strategy such as Inbound Marketing , which is based on being able to help users resolve their doubts or problems, so that they can gain permission to communicate with the potential client in a more direct way.
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