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A location where football means something different — the search engine’s first attempt at understanding what the searcher was looking for. But suppose this person enters “football clubs in the English Premier League” into the Google search bar. The results are more likely to be familiar because the keywords “English Premier League” make the search more specific. 4 Types of Keyword Intent Now that you understand why search intent is important and how you can infer intent from queries, there are four categories to which you can localize keyword intent. Let’s take a look at them, shall we? Commercial “High” Intent Searchers use commercial intent keywords usually when they want to make a purchase.
They want to make informed Bahrain WhatsApp Number decisions by getting more info on products and services or making comparisons. Keywords that are grouped as having commercial intent are reviews, demos, trials and comparative words. Below is a search result for a commercial intent keyword. Informational Intent The search engine interprets words like how, what, who, where and why as having informational intent. Users who use these keywords in their search are just starting their search journey or buying cycle, depending on how it ends. As such, content in this category is usually conversational and easy to understand. Here’s an example of an informational inquiry. Transactional Intent Transactional keywords are precise and are widely considered the most valuable.
Searchers with this intent are done knowing about a subject or brand and want to do something about it. This is where call-to-actions take the shine. Transactional intent keywords include but are not limited to buy, purchase, cheap, coupon, price and order. Navigational Intent Keywords with brand names, physical locations and websites attached are classified as having navigational intent. It tells the search engine where the searcher wants to go and asks for directions.
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