Don't just pay attention to traffic, you should also keep

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An eye on leads and conversions. I've talked a lot about numerical indicators, but I would like to point out that the many statistics that abound on the internet can be useful if you do a detailed analysis. For example, take a look at a 2014 study by SEO firm Conductor. According to the study, 64% of all sites come from organic searches, while paid ads account for only 6%. What can be inferred from the results of this survey? Can SEO be said to be more effective than PPC advertising? There is a possibility. However, I would like to point out two problems. First, organic search traffic comes from all types of searches. That means some searches don't show any ads at all. Second, and more importantly, is traffic the end goal? Shouldn't we be more concerned with leads and conversions ? Even if you could capture all the traffic in the world, what good is that traffic if it doesn't generate leads or conversions? SEO and PPC. You should choose both.

When it comes to the debate of whether to choose SEO or PPC advertising, you shouldn't have the opinion that you should choose one or the other. Because they are not substitutes for each other. If we can put our efforts into both, we will be able to leverage the strengths of both companies to achieve even better India Phone Number results. This article is a translation of " SEO vs. PPC: A Few Forgotten Truths " published in Search Engine Journal . This article provides one perspective on the debate about "which is better, SEO or PPC?" Both SEO and PPC are just one method of web marketing (more specifically, web marketing is just a part of marketing), and I don't think it's possible to judge which one is better in the first place.




The marketing strategy that should be taken differs depending on the nature, purpose, and operational status of the site, so the question of whether to implement SEO or PPC should also differ depending on the situation. Let's try to find the optimal balance depending on the moment. Information on emaWhat to do to make old and obsolete content rank higher Last updated: 2024/03/01 blog [Information about mail magazine] We update articles useful for SEO and inform you about seminars via email newsletter. please register. Register for email newsletter >> Today's SEO is no longer just a simple technique like it used to be, but publishing high-quality articles is now essential.