Financing the event are borne by another company. However cleverly carried out advertising activities can create such an illusion and enhance the image of a cheater. Another example is bragging about cooperation with large brands and taking credit for the implementation of huge projects while in fact being one of many small subcontractors. There are many examples of insidious marketing activities and companies are becoming more and more creative in their actions and have less and less scruples about acting to the detriment of the competition . Read also: Guerrilla marketing. What is guerrilla marketing?
Examples of activities Nike vs Reebok One of the flagship examples of ambush marketing are the activities undertaken already in by the Nike brand. The Olympic Games are undoubtedly one of the most important sports events and becoming an official sponsor Hit Post is an excellent opportunity to promote the brand. During the Olympic Games in Barcelona Reebok became such a sponsor but Nike did not care at all! Appropriate financial support for players with the greatest potential Michael Jordan and Charles Barkley resulted in them covering the Reebok logo during the medal presentation and displaying the Nike logo. The company also took similar actions during the Summer Olympics in Atlanta.
Here the brand rightly chose the runner Michael Johnson who while winning also promoted Nike. Nike vs Adidas Adidas is another big player with whom Nike is constantly fighting for market dominance. Although it was the official sponsor of the FIFA World Cup in South Africa everyone associated only Nike with this event. The purchase of large advertising spaces and the Write the Future campaign with the participation of the most popular football players brought the brand a huge success. It was similar during the Olympic Games in London. Here too Adidas which acted as a sponsor was pushed into the background. Allegro vs .
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