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Create your content Once you have created the sitemap and established the hierarchy of the pages, you can begin to develop the content of your website . Taking into account your buyer personas and the Buyer's Journey, you can create text that educates and helps your potential buyers solve their problems. Incorporate keywords While it's important to incorporate keywords into your website copy, you want to make sure they fit naturally into your content. Additionally, you can use subheadings to integrate additional keywords into your website pages. Follow good writing practices When writing your website content , it's important to follow best practices. The content should connect the dots between your buyer personas' problems and your solutions. Additionally, the content should be concise and focus on the details that will resonate most with your audience.
Create web pages with conversion goals in mind When it finally comes time to design photo retouching your website pages, it's important to keep conversion opportunities in mind . Internal website pages should be designed as landing pages , meaning they should contain a unique, clear message that tells visitors what they are looking for so they don't have to travel to other pages on your site. Designing pages with this mindset allows you to create pages that users see as a complete source of information, and allows them to begin the decision-making process.
Related: How often should you update the website? . Continuous improvement and optimization As philosophies like growth-oriented design have become more widespread, most companies approach their websites as long-term projects that constantly change along with business goals, user behavior, and competitive changes. Using an approach like growth-oriented design can allow your site to remain agile and competitive by.
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