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The only reason consumers haven’t totally adopted online sales is that there’s still the touch and experience factor. But augmented reality and virtual reality will change that. While industry experts predict gaming and travel niches to benefit the most, they agree that VR/AR technologies will change the way we shop as well. Just like mobile devices revolutionized eCommerce (mCommerce accounts for more than 34% of all eCommerce transactions globally), VR and AR technologies will change e. Oleg Yemchuk, Maven Ecommerce This infographic from Maven E-commerce brings the reality of this technology to life. Here are a couple examples where augmented and virtual reality provide a better experience than the floor of a store.
Buying new furniture? No more measurements and guessing… just use augmented reality to place the Mobile Phone Number List products in real time in your room. Buying a car? Why not step into a virtual reality room at the dealer and test out your next car with the make, model, colors and add-ons you’re looking for. And get a virtual tour of all the features. Buying clothes? See how you look in them at home, even ensuring the proper sizing. Virtual furniture, mobile immersive catalogs, gamification, virtual vehicle tours, virtual dressing rooms… anything is possible to enhance the shopping experience from the comfort of your office or living room couch. Retailers who won’t adopt will be quickly left behind. Consumers realize it, too. In the last year, the people who have said virtual reality will change the way they shop has increased from 37% to 63%. Speed is money. It’s as simple as that when it comes to e-commerce.
It’s not just consumers that abandon your site when it’s not performing well on desktop or mobile. Site and page speed impact search engine rankings as well. Search engines don’t want users frustrated when they visit a slow site, so there’s no use in ranking them well. If your e-commerce platform loads slow or has a poor mobile user experience, you could be leaving a lot of money on the table. Abandoned shopping carts cost ecommerce sites $4 trillion per year, and one of the most common causes of shopping cart abandonment is slow loading speed. In fact, 87% of users abandon checkout processes taking 7 seconds or more and abandonment rates increase 30% every 2 seconds during the checkout process. Mobile commerce is now growing 300% faster than the industry. So it’s critical that you’re selecting your ecommerce platform based on how fast it’s loading on mobile devices.
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發表於 14:20:18