Business model had a huge growth potential

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The app simply changed its name. The users that had Musical.ly installed received an update and realized, from one day to the next, that the app they loved was operating differently. Although questionable, the move was strategic. ByteDance automatically migrated the audience and used this as a way to set up a strong first impression. The entire user base got hands-on with the new concept.

Even if some users deleted the app unsatisfied with the C Level Contact List changes, most of them gave it a chance and explored what was new. What they found was an engaging, entertaining, and interactive social media. The First Months for TikTok on the American and Global Market The biggest surprise in TikTok’s history is its incredibly fast ascension within the first year, way beyond the Asian market. Although it caught a lot of analysts off guard, it was carefully planned. After all, who would invest US$1 billion without being confident that the  In just 3 months, TikTok had 130 million active users.



Such jaw-dropping numbers helped get the investors on board, convinced that the audacious goals could be reached. The business strategy By the time the fusion was greenlit, ByteDance had a clear goal in numbers: 500 million active users. The idea was to reach that metric first, so they could start recouping the investment and become a lucrative app. Within 2018 alone, they already had 75 million users — which was a record at the time. It was enough to start thinking about monetization, but it’s possible they didn’t see this coming.