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SEO Toolbar to view the SERP for almost any country: Ahrefs' SEO Toolbar drop-down options to view SERP for "seo tools" C. Plan, publish, repurpose You probably have dozens of content ideas at this stage. So how will you manage and create all of that content? A common practice among professional content creators is keeping a content calendar. It is a system used to organize, manage, and schedule content production. There is no one way to create a content calendar. First and foremost, a content calendar should be usable for you and your organization. You can use a Google calendar, create a kanban in an app like Notion or Trello, create a project in the likes of Asana, or keep everything in a good ol’ spreadsheet.
Some types of information worth keeping in a content calendar: Topic Author Assignee Status Albania Email List Due date Relevant metadata (business potential, funnel stage, target persona, etc.) Format Channel Link to the work in progress At Ahrefs, we use Notion to keep everything in one place (the calendar, attachments, comments, etc.). Here’s a content calendar card for one of the articles we did: Notion content card for article on inbound marketing When it comes to the very act of writing, recording, and creating content, this is a somewhat personal thing. After all, people have different styles of working and staying creative. Especially in a small startup, tasks tend to have a fair degree of autonomy, so most things will be just “up to you.” However, when it comes to creating content for business, it’s good to develop some kind of methodology and get feedback before publishing.
A bonus side to this is that developing efficient practices from the start will help you scale your content creation process later on. Here are a few tips: Always start with an outline – Plan what you’re going to say. This will help you avoid writing about irrelevant things or writing too little/too much. Look for some tips on writing/recording/editing – This can help you in different ways: be more productive, write in a more attention-grabbing way, or whatever else you feel you may need. There are tried and tested methods out there, like the inverted pyramid method (putting the “need to know” before the “nice to know”).
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