7 ways to acquire and nurture hot leads

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From here, we will explain in detail how to acquire and cultivate hot leads.7 ways to acquire and nurture hot leadsMethod 1 Owned media managementMethod 2: Prepare a white paperMethod 3: Creating an introduction exampleMethod 4 SNS managementMethod 5: Publish email newsletterMethod 6: Holding seminars and webinarsMethod 7: Conduct inside salesMethod 1 Owned media managementThe first method is to operate owned media . Create fans of your company's products and services by publishing useful articles such as how to solve customer problems and industry topics.When generating leads from owned media, it's important to continue to provide high-quality content.

When launching a site or creating content, be sure to carefully plan phone number list your strategy, including target setting and keyword research.In addition to the quality of content, it is also important to take measures to convert readers into leads.Please set up a web page or a link to the application so that people can download the white paper described below or apply for the seminar.In addition, Nile has summarized common issues and solutions for owned media in an easy-to-understand document. Please feel free to take a look.Method 2: Prepare a white paperThe second step is to prepare a white paper (materials provided in exchange for lead information). White papers have the effect of ``providing specialized information and building relationships of trust'' and ``giving leads a deeper understanding of your products and services and developing them into higher-quality leads.''Conduct inside sales as described below to users who have obtained the white paper, and use it to further develop leads.However, when it comes to white paper initiatives, the quality of the materials is important. Please note that if the quality is low, hot reads may revert to warm or cold reads.Examples of how to use the white paper are explained in detail in this article.Also check this articleWhy are white papers important in BtoB?




Introducing three usage examplesMethod 3: Creating an introduction exampleThe third method is to create a case study.Case studies are an effective item for acquiring leads because they convey the voices of actual users. This can be said to be an effective method for increasing engagement as readers can also imagine what the service will look like after it has been introduced .When creating an introduction case study, you should ``include specific quantitative effects,'' ``specifically show what kind of challenges there were and how they were resolved,'' and ``tell a story to convey empathy.'' Be careful of things like "get."It is also important to post detailed specifications of products and services in order to deepen the understanding of the product or service and make it more persuasive with specific information. It also has the effect of attracting leads and increasing their desire to purchase.Please refer to this article for information on how to write a case study article.