There are several ways to optimize

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Off-page SEO, which are both good and easy for you to implement, namely: 1. Utilize Page Authority and Domain Authority for Link Building How to Optimize Off Page SEO cannot be separated from link building. Search engines like Google use an algorithm called “Page Rank” to evaluate the quantity and quality of backlinks on a website. Therefore, it is proven that there is a strong relationship between the number of backlinks of a website and its ranking performance on search engines. The quality of each link is different from the quality of other links. The same goes for websites. The quality of links on a website is measured using Domain Authority (DA) and Page Authority (PA) ratings.

Domain Authority (DA) is the overall quality of the backlink profile on a domain, measured on Bosnia and Herzegovina WhatsApp Number a scale of 1 to 100. This is different from Page Authority (PA) in that although it uses the same value, it only applies to certain links. To measure the DA and PA of your website, you can use the Moz or Ahrefs apps. But unfortunately this app is a paid app. Also Read: Complete Guide to Keyword Research to Optimize Website SEO 2. Focus on Dofollow links and Nofollow links Not all links can be detected by Google. Google only detects dofollow (detectable by Google bot). However, there is nofollow (undetectable by Google bot). Nofollow links have no impact on page authority ranking. These two links have different functions.





You have to be keenly aware of your website’s needs. The dofollow type is ideal for those who want to increase the authority of their website pages. However, if you are only concerned about traffic, then nofollow links are better for your website. 3. Leverage Anchor Text Anchor text is text that contains a link that website visitors can click on. The anchor text factor has a great influence on Google, indicating that it is one of the factors that affects the search quality of the search engine website.