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November and December, while the lowest in February, June and July. Seasonality calendar Photo . When do Poles buySource: shops.ceneo.pldocumentsRaport_e-commerce_.pdfHow to prepare a sales strategy in the low seasonNo e-store can avoid periods of lower sales. However, there are ways to minimize losses and increase customer interest in the so-called dead season. The key to success is to appropriately adapt the e-commerce strategy, i.e. to implement such techniques and promotional activities that will encourage purchase.
It is worth starting to establish an action plan for the dead season a few months in advance, and advertising and special campaigns should also start in advance. These should be addressed primarily to regular customers. WhyBecause the Middle East Mobile Number List chances of selling products to a new customer are between and , while the chances of selling to an existing customer are between and , according to a study by Affde . Sales strategies in the low season should therefore be based on building customer loyalty and taking advantage of their involvement. Sales strategies in the low season should also take into account the latest changes in Internet users' purchasing behavior. The above-mentioned CENEO study indicates that as many as .
respondents currently check the price of products before making a purchase, and . compare it in several stores to choose the best offer . High inflation, and therefore the deterioration of the economic situation in Poland, additionally causes . of respondents to declare that they plan their expenses more carefully. This means that a good sales strategy offering promotions and special offers can convince you to make a purchase even in the low season. Do you want to sell in the low seasonWe know how to do it! Get to know the Harbingers offer! How to analyze data and adapt strategies to market needsGood sales strategies in the low season .
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