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But the mobile footer also offers space for elements that you don't put in the header. Mobile footer – that’s a must! Important elements that users expect in the footer: Information on shipping and payment methods, returns and contact options the shop advantages (USPs) Trust elements There is also a good place in the footer for the social icons or categories and links that would be lost in the menu or disappear in the depths of the menu levels, such as FAQs, the about us page or the careers page. What is important is that the footer must offer the user useful and relevant content .
Always assume what your site visitors really need or want to know. This ultimately Special Data makes it easier for them to decide to order from your shop. Use the potential of your website footer! In this video, UX expert Therese Fessenden explains that the footer is often underestimated - and therefore websites do not exploit their full potential: Fat footers work! The so-called fat footers are really “fat”: Here the user not only finds links to the company’s imprint and social media channels, but also independent navigation! The fat footer therefore has space for information that may be relevant to users, but which disappears in a deeper navigation level.
Vacancies or important shop categories can be found in the footer. What is helpful on the desktop apparently works even better on mobile sites. Usabilityblog.de explains how important extensive footer navigation is, especially for mobile users: “ Especially on smartphones, the user often ends up at the bottom of the page because dynamic swiping reaches the page footer much faster than with controlled scrolling.” Mobile footer design examples I have already described how a footer should be structured and what elements it should contain in my article The Footer: Tips & Examples for a User-Friendly Page Bottom .
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