Churn rate : the number of customers who stopped

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Paying in a given period (for example, if you have 200 subscribers and 10 people canceled last year, your churn rate is 5%) Average revenue per user (ARPU): Average revenue for all current accounts (for example, if you have 100 subscribers, 50 of whom pay $50, and another 50 If a person pays $100, the average revenue per person is $75) The customer lifetime value can then be calculated as follows: Average revenue per person × customer lifetime = customer lifetime value 3. Conversion rate Conversion rate can be calculated comprehensively (i.e., number of sales). But to make fact-based decisions, you should break it down into micro-conversions at each stage of the funnel. for example, TOFU : Number of visitors who converted to MQL (Marketing Qualified Leads) MOFU : Number of MQLs who signed up or became members BOFU : Number of people who signed up or turned members into customers. 4. Conversion rate by channel Measure the success of each channel (e.g.

Social media, email, paid advertising, SEO, etc.) as it relates to your marketing goals. To understand what "success" means, make sure each channel has clear conversion goals. For example, in SEO, the number of clicks on a link to your website that appears in search results is considered a conversion. With email, conversions Belgium Phone Number Data can include replies from recipients and the number of clicks on links to your website. Measure user behavior with heatmaps and screen recordings By measuring user behavior, you can tell the story behind the numbers. By understanding how users use your website, you can better adjust your marketing and build a more complete funnel. Heatmaps reveal how users navigate and use your website.




By using heatmaps, you can see which parts of your landing page are working and what changes you can make to optimize conversions. image source Let's use Hero Map to measure the following items. Engagement (how users interact with blog posts, landing pages, etc.) Actions (which buttons or links the visitor clicked) Attention (which headlines, images, and forms attract the most attention) By measuring these, you can understand the best places to place your content, how best to use it, and where it might distract your visitors.