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Searches become more transactional with keywords like “buy X online,” “sales and discounts at X,” and specific product names. Take action: Optimize product pages, run targeted ads for maximum reach, including understanding and leveraging Facebook or Instagram Hong Kong Phone Number Data advertising costs, and offer attractive promotions to boost sales during peak season, as Boohoo does for its winter products. bravo (Image Source ) Stage 3: Last Minute Shopping Many people are scrambling for last-minute gifts in the final days before the holidays. Searches are shifting to: [Product/service] near me Same day delivery [product/service] Unique gifts for [person] .
Optimize local listings, offer fast shipping options, and create attractive last-minute deals to attract these time-pressed customers. Remember to focus on timing and search intent. In informational searches, consumers seek answers to their questions. However, transactional searches target purchases, while navigational searches target specific websites or locations. For your content to be effective, it must match the right search intent. Mobile shopping dominates the holiday season, with users browsing and purchasing on the go . Mobile-friendly websites and voice search optimization are crucial to improving user experience. Researching Holiday Keyword Trends Finding target keywords is crucial to reaching loyal buyers .
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