You should not decide whether or not to place the advertisement

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It helps explain whether you can have it or not. Analyzing the content that appears at the top of search results for a specific keyword can also help us determine what information or services or features to provide to help users who search for that keyword. Keyword & Intent Research for Content Marketing Strategy: By collecting various keywords used along the customer's purchase journey, classifying them into similar topics, and then mapping them back to the purchase journey, you can identify the content topics that consumers want in the relevant industry. Through this, companies can receive help planning useful content that provides opportunities to naturally expose the brand to potential customers. Keyword & Intent Research for SEO: After establishing a content strategy, each web page of our media is exposed at the top of the search results page of search engines such as Google through SEO.


SEO is basically about increasing visibility in search results, but it can also be said to be the act of a brand immediately Indonesia Phone Number answering various questions from consumers. In order to create content optimized for specific keywords or topics that consumers frequently ask about, it is important to accurately understand the context by identifying the intent for which the keyword was searched and whether it is connected to the next or previous keyword. Required. Only by creating content that accurately matches the search intent can you achieve results in terms of SEO. Keyword & Intent Research for SA (Search Ads): The benefits of keyword & intent research are equally evident in paid advertising. The search engine's highly intelligent algorithms display the best results based on a number of factors, tailored to the searcher's intent.



Therefore, when placing an advertisement,  simply based on the presence of related words. Search users' thoughts vary depending on which keywords are used in what context and intent, so you need to understand this in advance and prepare advertising copy and landing pages that match the search user's intent. To this end, those who plan SA (search advertisements) must always be careful not to display inappropriate advertisements due to incorrect intent. For this purpose, selecting a certain keyword for a certain topic and finding various low-competition keywords connected in the same context along with these keywords are very helpful in upgrading the search advertising strategy.