What is the difference between

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Without the internet or television to publicize their activities, circus professionals had difficulty ensuring that the city was aware that they had arrived. Therefore, it was customary for circuses to promote a publicity stunt in the streets, doing some tricks and free exhibitions, so that people knew that they were in the city. Always, after one of those presentations, the tickets for the show quickly sold out. In a way, that is the origin of the essence of Buzz Marketing. In short, we can define Buzz Marketing as the set of techniques that will make people talk about your brand.



It is, in a way, creating a commitment. In the case of old circuses, they HT Lists performed acts and tricks in the streets so that people would comment to each other that the performers were in town and how impressive their skills were. After the first show, the news spread quickly and soon the entire city was present to see the show. Generally, Buzz Marketing is focused on two different types of audiences: pioneers and early adopters. The idea is simple: since these two types of consumers are the most interested in novelties, innovative products or are more willing to give a chance to companies they do not know, they are the most suitable to be the first customers of a brand.





Once conquered, they themselves will be in charge of starting the discussion with other people, helping the brand to become increasingly better known and guaranteeing the customers who will follow them. What is the difference between Buzz Marketing and Viral Marketing ? You must be thinking that you already know all that talk about “getting people talking” about your brand. “It's just going viral,” right? To be honest no. Buzz Marketing and Viral Marketing are concepts that may seem similar at first glance, but are very different when we analyze them in more depth.