Set up a project for your website, paste in a bunch

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of keywords you want to track rankings for, and you're good to go. You can receive regular email alerts about the progress of keywords you're tracking, or just check the Rank Tracker report occasionally: 3. Search Visibility Search visibility is the number of clicks on your site for the keywords you're tracking. percentage. It is essentially the SEO version of Share of Voice (SOV) and is one of the most important marketing KPIs for measuring a brand’s visibility in the market. Why it works There is a strong relationship between SOV and market share. Generally speaking, the higher your SOV, the bigger your piece of the pie. The fact that it’s a relative metric makes it a more appropriate KPI than organic traffic growth. How to Track Paste a representative sample of the keywords that matter to you into Ahrefs’ Rank Tracker.

If you have done your keyword research, you should have these keywords ready to go. Note that Afghanistan Email List these should be the main keywords that contain what your target audience is searching for (don’t worry about the long tail). This takes keyword tracking from the previous point to another level. From there, head to the Competitor Overview tab and check the Visibility column: That’s it. SERP visibility is an important KPI for everyone because regardless of your business model, you always have direct business competitors. Learn more: What is Share of Voice? How to measure across channels 4. Traffic value Traffic value refers to the price you pay for all organic clicks (if these clicks come from PPC search ads).



Why It Works Generally speaking, the higher the value of your traffic, the more valuable your organic traffic is to your business. While you should use SEO to drive traffic throughout the customer journey, clicks from visitors who are likely to convert quickly are the most valuable. That’s why you see a lot of search ads for “money keywords” like “Best SEO Agency London” but none for “what is SEO.” An increase in traffic value is also a great sign of overall SEO performance growth. Ranking well for "money keywords" and getting more traffic from them is generally much more difficult than ranking for keywords that people typically look for but have no intention of buying anything.